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If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing. What is video marketing and how can it be used to increase the success of a business? You can find out through this article. What makes your video different? How can you stand out from the crowd? You can't just create the same videos everyone else is making. How can you repeat the success of "Gagnam Style"? Sit down and think about it and brainstorm some new and original ideas never seen before online. Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest. Make your marketing video as interactive as you can. For example you could encourage people to continue to your website by offering a reward like a free app. Be creative about it and get people to you we page however it is that you can. Do not forget that people love to get things for free. Make sure your audience will be receptive to video marketing before you launch your new campaign. If your typical customers are not likely to use YouTube or share videos on social networks, you should probably focus on other marketing methods. Use surveys to determine how likely your customers are to subscribe to this new campaign. If you have a brick and mortar store, don't think online videos can't work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop. Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users. Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website which could in turn result in a sale. Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary. A video is a great way to market your company, but don't do it too overtly. You can show your customers how to use your product or how it's helping people around the nation, but don't cram your sales pitch down their throat - let the product sell itself in the video. Have a video contest. Ask your viewers to send in their ideas, and you can select the one you think is best. The winner can receive some type of prize, cash, or gift card. This is a great way to get your viewers to participate. In order to succeed, participating is key. Be mindful of how long your video is. Users searching the Internet are generally in a hurry. They don't want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success. Don't ignore captions and subtitles in your videos. Text is as important in a video as the actual moving pictures as it can anchor what's being said in the minds of the viewers. Highlight key words and phrases which make an impact and underline the message the video is trying to get across. Are there any myths about your field or company or products? It's time to debunk them! Use your video to re-enact the myths in a humorous manner and then tell the truth about the fact in question. Your viewers will enjoy it enough to share it with others on their social media friend lists. Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos. If your business is product based, consider creating a video demonstrating how your products are used. Think of it as an infomercial of sorts. When people see how a product is used, they are much more likely to purchase it. It also gives you a great forum to discuss the benefits of your product. Create some thought-provoking videos to get viewers to react. You could end your videos by asking questions or encouraging viewers to share their own stories and experiences with the products you just demonstrated. Make your viewers feel valued by thanking them for their comments and improving your videos in function of the feedback you get. Make sure that there is not anything in your marketing video that could offend people. Sometimes bad things can become good publicity, but you do not want to bank on that. Instead be sensitive to the various types of people that will view your video to ensure the the response is purely positive. Talk to others about how they have used video. Talk to colleagues about what they have done, what tools they have used, and where they posted their videos. That way, you can avoid their mistakes. You can also use some of their ideas to make your own video the best you can. Take a look at the analytical tool on YouTube. This tool will give you access to detailed information on who viewed your videos and which keywords they typed. This is a good way to get an idea of whether or not you are reaching out to your target audience. Tag your video with as many related words as you can. This will help to increase the amount of people that come across it. To figure out what words you should use you should brainstorm about the many things that your service or product does as well as the type of people that you serve. When you're posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won't index your videos and therefore viewers who are searching for them will never be lucky enough to find them. Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business's video yet one more exposure! Clear, crisp sound is an absolute must for your marketing video. If viewers can't make out your company name, product or message, the whole thing will have been a waste of time and money. In many cases, you can improve sound quality dramatically by investing in a good microphone. This is much more affordable than a professional camera and the results are impressive. Don't mix up the content of your videos too wildly. If you want to speak on parenting, try to stick to that topic. If you decide you also want to create car repair how-to videos, create a second website or YouTube channel to post them to so you don't confuse your audience. Now that you know what video marketing is and how to use it, put it to good use. You see what video marketing can offer, so implement the strategy into your own business. You won't regret it when you see the new customers flock to your business, ready to buy your products and services.

How To Keep Your Home Business Running Well In an ailing job market, more and more people are turning to new and nontraditional jobs as a way to bring in more income or supplement part-time work. Starting up a home business is becoming increasingly popular for individuals and families of all types. This handpicked selection of home business tips are an excellent starting point for any prospective entrepreneur. Understand companies that take advantage of user-interface design. Study the best: Google, Apple, Lexus, and Ferrari. They understand that complexity has been their best friend, not an enemy. They understand it, so they can exploit it. User interface designs that are clean, fast, and efficient, will attract muc more customers even though you don't have much else. Install a separate phone line for your business calls. This way, you can be sure your business calls are handled in a professional manner. Make sure others in your home don't answer your business phone unless it is done in a professional fashion. You should also set up a voicemail on your business line. An important home business tip is to make sure that you do not combine your personal bank account with your business account. This is important not only for documentation purposes but also for security reasons. You never want to risk losing all of your assets at one time should there ever be a breach. Include links to your social media accounts at the top of each page of your home business website. Put icons for each popular social networking site next to your "Contact Us" link. You should also include an icon for your RSS feed if you have a blog. Don't give up. There may be a time that you aren't making much money from your business but keep trying. If you give up, you don't give yourself an opportunity to succeed and do well. Most people that start their own home business go through a time when they don't make any money. If you are starting a freelance writing business, ease into the process with platforms that provide a ready source of writing jobs that require little or no negotiation. Just select the job and start writing. This lets you gain confidence and test your aptitude for freelance writing as a career. Every expense you pay for needs to be correctly logged no matter if you operate a live business or a web business. Make sure that you're keeping receipts and transaction logs for everything. You're going to have to divulge this information, so you need to make sure it's all recorded. Unless you live alone, be considerate of the others in your household. Don't let your work take over common spaces or invade someone else's personal area. Don't treat your roommates or family like employees. Make your needs known, but remember that this space is a home first and an office second. Do not over deduct on your taxes. Knowing the penalties and proper methods for tax write offs can prevent you from having to see an auditor. Keep thorough records, and only deduct what you know you legally could and should. If you do not have a record, you cannot prove you should be allowed to have this deduction. Reply. This has been the single largest benefit you have over the big guys. Not only have you been in control, you also answer the phone and read your email and man the desk and set the prices. So, don't try to pretend you have a plan. Just be yourself. Set up an area in your home for your business. Mark it clearly, not just for you and your family, but for tax purposes too. To be really successful you need a separate room you can call your office because you can't run your successful business from your kitchen table. If you lack extra bedrooms, try to use partitions to separate a business area. Managing your time is the single most crucial aspect of running a home business. Is checking your email and going on facebook really going to increase profits? No. What we do with those precious moments makes the difference between success and non-success of those goals and achievements that we want to obtain. Success is not a guarantee when you are opening your own business. That is why it is important that you don't put everything on this one experience. If it doesn't work out you should have a back-up plan ready to implement. These means you don't want to completely cut off your old professional life. A great way to get the word out about your product or service is samples. This is easy to figure out if you're selling a physical item, but how can you show people what you do before you do it? Putting videos of your work in action on your website is a great method, or giving key note speeches at events which show a little of what you do but leave people wanting more. Get testimonials for your product. Whenever anyone says something great about your product, capture it and add it to your website. You may want to ask permission if you plan to use the person's name. Testimonials usually feel more real when they include a person's first name and last initial. If your home-based business requires you to travel to meet with clients, inspect properties, or make purchases, be sure to document all the costs of your travel. Traveling expenses are 100% deductible, and your food while traveling is 50% deductible. Even tips can be considered a business expense, so make sure to get a receipt for everything, and make sure that receipt notates the final amount you actually paid. When approaching a home business, it is important to know where the biggest opportunity lies. Internet-based businesses are the biggest thing in today's world, but they also come with some of the biggest risks. Therefore, one of the most important parts of starting a home business is making sure that your product or service is going to fit a profitable niche. If you don't enjoy planning your entrepreneurship' future, you must be doing it wrong; ease up on the entrepreneurship plan document, do just the planning, just big enough to run your entrepreneurship and control your own future. If you plan your business well, you will surely make that much more money over the long run. A great tip for your home business is to be sure to do all the research you can to minimize the cost of materials for your products. This is important because often times you can save a lot of money by finding a good wholesale seller to purchase your goods from. Starting and operating your own home business need not be a full-time job. Many small business owners have found that a home-based business can provide a sufficient cushion for building up their savings or paying bills. A part-time home-based business costs less to start up and requires far less risk than a full-time endeavor. Tell your customers on page one of your website, why they should purchase your products or services. Tell them about the benefits and any attractive features; don't bury that information on subsequent pages. Your customers need to think, first and foremost, that it is smarter to buy from you, instead of your competitors. An early boon to a home business is customer testimonials. Get them as soon as you can! Home businesses have to fight to prove their trustworthiness to clients. They are just not seen in the same light as a larger retailer. A great way to alleviate that trust risk is to position customer testimonials throughout your website and your promotional materials. People feel more comfortable if they see others have had successful purchasing relationships with you. It is important to remember when running a home business that many of your customers are normal people that work normal hours. Just because you have the freedom to work whenever doesn't mean they do. Be sure to establish a schedule that fits not only your needs, but your customer's needs. Make sure that you're giving your customers more than they expect, and this goes for any type of business you're operating. If you're selling brownies out of your home kitchen, throw in a couple extra. If you're selling eBooks at a web store, give one away for every one that you sell. It's just good business. Consult with your accountant to find out about the tax deductions that are available to you when you run a home business. You may be able to claim a dedicated room in your house as your office and take deductions for supplies, equipment and gas mileage that are related to your business. So whether you have years and years' worth of business experience or are venturing into new territory with your own home business, the information and advice that you have just read will serve you well as you begin to explore the different possibilities and opportunities. Good luck; here's to your success!

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Home businesses are a great way to start your business, but still have flexibility where you need it. There are thousands of people today who look to home businesses as a way of supporting themselves. Research is your friend in finding the right business practice for you and the right way to market your business. The article below contains some wonderful tips that can help you own a home based business. A great tip for your home business is to make sure that you stay organized when it comes to your electronics. Not only does it look cluttered and unprofessional, but you may open yourself to safety hazards if you have cables laying around everywhere. Look into products that will contain the cables for your electronics and keep them tidy. Find out more about affiliate marketing. You can base your home business on selling products you get from affiliate marketing, or you can use affiliate marketing to have people help you sell your products. Recruit your agents carefully, offer them proper training in marketing and pay them regularly if you want them to work for you. Don't be discouraged. Most entrepreneurs who have been self-employed went through a time when they had no profits. And they worried they would lose all of the things they own, and their career. And they refused to quit. The people who make profits have been people who refuse to give up. If you keep trying to make profits from your entrepreneurship, you will in time make profits so that you don't starve. Really. Just don't give up. Get a toll-free number for your home business. If much of your business is done over the phone, you may want to consider opening up a toll-free line as well as a business line. These encourage people to call in, because they know it is not costing them to be able to speak with you. To keep your finances in order, acquire a unique checking account and credit card to use for your home business. Use them for every business transaction you have, and use them for business only. Keeping your business finances separate from your personal finances will make it much easier on you when tax-time rolls around. To succeed in many home based businesses, you must be strict with your work schedule. It is so easy to give your all into a home based business, but when you do this, everything else in your life may slack causing more stress and pressure. Set a strict work schedule, work hard while working, and don't forget your other important obligations outside of work. Don't forget to include an idea of pricing on your website so people know what they're getting into when they buy from your home business. You can include an example with the price of what your services cost, like a website you've designed and how much you would charge to design and create it today. Get your friends and family to promote your home business for you. Give them business cards so they can hand them out to the people they know who might want to use your services. You can even make it a fun game by putting a coupon code on the card which is specific to the individual you give it to, and then the person with the most referrals wins a prize! Find out everything you can about any home business opportunities you are considering pursing. If a home business opportunity sounds too good to be true, it probably is. You do not want to wind up having wasted time and money on a program that is actually a rip off or scam. In order to have a successful home based business, it is very important that you take note of all the expenses that you pay for. This includes even the small things such as car mileage. These small expenses add up and can be deducted from the annual tax that you would need to pay for. Is your home immaculate? If you've ever watched shows like Hoarders you'll know that some people have major problems keeping their homes in line. Consider starting a home business where you visit these types of homes and organize them! The worst offenders will be come repeat customers as they tend not to be able to keep up with the work you do. Do not risk failure by failing to explore all of your networking options. Register yourself and your business on online professional networking and small business communities sites and interact often with others. Attend local seminars, conventions, and lectures marketed toward small or start-up home businesses. You will absorb valuable information and spread the word about your company. Have a home office or home office area for your business. In order to be productive, you need to have a space that allows you to stay organized, finish your projects, and work on your bills. Everyone in your family needs to be aware that while you are working, the distractions must be kept to a minimum. If your home business entails ingredients or supplies, try to purchase them in bulk from a wholesaler. Buying your supplies at wholesale prices will reduce your overhead, which should increase your profit. When you buy wholesale you may even be able to lower your prices for promotional sales, while still making a nice profit. Don't be afraid to make progress and even skip a step. The people I consider the most successful (by my definition which includes, enjoying their work, earning a good living, feeling happy and accomplishing lots of life goals), do not wait for permission from anyone to pursue their opportunities. Before you begin operations, you should first check with your city planning office to verify whether you should take any special steps with regards to zoning laws for your home business. The county or city may have additional laws dictating traffic, noise, and even the percentage of your home that will be used in your business. Set up a P.O. Box for your home business. It can be dangerous to use your home address on the internet, so setting up a P.O. Box will allow your family a measure of security. Even if your business is not on the internet, it is still a good idea to give yourself some anonymity through the use of this service. Sound professional when you answer your business phone. Working in your pajamas is one of the perks of a home business, but make sure your customers don't know about it. Avoid background noises such as your unruly kids, kitchen equipment or fighting neighbors. Your customers will notice when you maintain a professional atmosphere. Having a home business is an ideal situation for many people. However, it is important to have a dedicated office space away from any noises or distractions. By having a separate, well-equipped work space in your home, where you can work without interruptions, you can increase your efficiency and productivity. How are your competitors getting the word out about their businesses through social media? Your home business can compete with the big boys when it comes to social media, so figure out what's already working for them. Do they run contests on social networks, and what tools do they use to do it? Don't plagiarize, but do gather strategies. If you employ anyone, even volunteers, in your home business, give them a thank-you party. This is a great event to have during the holidays as it will boost morale and really make your employees feel like they're appreciated. Sometimes work can get you frustrated, so thank everyone for putting up with you during those times! One of the requirements of running a home business, is the ability to conduct business transactions. First of all, you will need a business banking account. You will also need system for handling transactions with your customers, including a method for refunding payments, when necessary. There are online pay systems, such as Paypal, that you can use for this. However, if you need a more fine-tuned solution, you can also hire a freelance software developer, to create a system that is tailored to your needs. Businesses are opening all over the world and home businesses can be just as successful as ones based in an office. Doing your end of the research can prove to be of great help in aiding you to figure out what works for you and your business and what does not. Apply the tips from the article above for a foolproof way to run a successful home based business.

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