If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing. What is video marketing and how can it be used to increase the success of a business? You can find out through this article.
What makes your video different? How can you stand out from the crowd? You can't just create the same videos everyone else is making. How can you repeat the success of "Gagnam Style"? Sit down and think about it and brainstorm some new and original ideas never seen before online.
Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.
Make your marketing video as interactive as you can. For example you could encourage people to continue to your website by offering a reward like a free app. Be creative about it and get people to you we page however it is that you can. Do not forget that people love to get things for free.
TIP! You should be honest in your videos. Your audience will identify with you and trust you if they feel like you are being yourself.
Make sure your audience will be receptive to video marketing before you launch your new campaign. If your typical customers are not likely to use YouTube or share videos on social networks, you should probably focus on other marketing methods. Use surveys to determine how likely your customers are to subscribe to this new campaign.
If you have a brick and mortar store, don't think online videos can't work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.
TIP! Don't forget to engage with your viewers. You can do through your videos.
Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website which could in turn result in a sale.
Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.
A video is a great way to market your company, but don't do it too overtly. You can show your customers how to use your product or how it's helping people around the nation, but don't cram your sales pitch down their throat - let the product sell itself in the video.
TIP! You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order.
Have a video contest. Ask your viewers to send in their ideas, and you can select the one you think is best. The winner can receive some type of prize, cash, or gift card. This is a great way to get your viewers to participate. In order to succeed, participating is key.
Be mindful of how long your video is. Users searching the Internet are generally in a hurry. They don't want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.
Don't ignore captions and subtitles in your videos. Text is as important in a video as the actual moving pictures as it can anchor what's being said in the minds of the viewers. Highlight key words and phrases which make an impact and underline the message the video is trying to get across.
TIP! When considering video marketing, you have to think about the idea of search engine optimization. You should always include a transcript or overview of your video for people that would rather read instead of watch the video.
Are there any myths about your field or company or products? It's time to debunk them! Use your video to re-enact the myths in a humorous manner and then tell the truth about the fact in question. Your viewers will enjoy it enough to share it with others on their social media friend lists.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
If your business is product based, consider creating a video demonstrating how your products are used. Think of it as an infomercial of sorts. When people see how a product is used, they are much more likely to purchase it. It also gives you a great forum to discuss the benefits of your product.
TIP! Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list.
Create some thought-provoking videos to get viewers to react. You could end your videos by asking questions or encouraging viewers to share their own stories and experiences with the products you just demonstrated. Make your viewers feel valued by thanking them for their comments and improving your videos in function of the feedback you get.
Make sure that there is not anything in your marketing video that could offend people. Sometimes bad things can become good publicity, but you do not want to bank on that. Instead be sensitive to the various types of people that will view your video to ensure the the response is purely positive.
Talk to others about how they have used video. Talk to colleagues about what they have done, what tools they have used, and where they posted their videos. That way, you can avoid their mistakes. You can also use some of their ideas to make your own video the best you can.
Take a look at the analytical tool on YouTube. This tool will give you access to detailed information on who viewed your videos and which keywords they typed. This is a good way to get an idea of whether or not you are reaching out to your target audience.
Tag your video with as many related words as you can. This will help to increase the amount of people that come across it. To figure out what words you should use you should brainstorm about the many things that your service or product does as well as the type of people that you serve.
When you're posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won't index your videos and therefore viewers who are searching for them will never be lucky enough to find them.
TIP! A product review video is a great way to promote a product. Show how to set up or demonstrate the uses of your products.
Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business's video yet one more exposure!
Clear, crisp sound is an absolute must for your marketing video. If viewers can't make out your company name, product or message, the whole thing will have been a waste of time and money. In many cases, you can improve sound quality dramatically by investing in a good microphone. This is much more affordable than a professional camera and the results are impressive.
Don't mix up the content of your videos too wildly. If you want to speak on parenting, try to stick to that topic. If you decide you also want to create car repair how-to videos, create a second website or YouTube channel to post them to so you don't confuse your audience.
TIP! Keywords, just like in SEO, need to be used on the videos you post to YouTube as well. Include them in the title, description and tags so that those who are looking for what you're discussing can easily find you.
Now that you know what video marketing is and how to use it, put it to good use. You see what video marketing can offer, so implement the strategy into your own business. You won't regret it when you see the new customers flock to your business, ready to buy your products and services.
